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National Water Safety Month takes place annually each May, and is proclaimed as a joint effort of the World Waterpark Association, the Association of Pool & Spa Professionals, the National Recreation & Park Association and the American Red Cross. These organizations represent businesses and other individuals and agencies involved in bringing safe, enjoyable aquatic activities to the American public, from home pools and spas, to waterparks and resorts, to public swimming and water recreation facilities. This designation has been made in recognition of the popularity of swimming and other water-related recreational activities in the United States, and the resulting need for ongoing public education on safer water practices, including swim lessons, the buddy system, parental supervision, following the posted rules, and always being “water aware”.

To help WWA members take advantage of the positive opportunities presented by this community-service event, the World Waterpark Association offers the Be Water Aware PR Guide. Available in electronic format, this guide provides tips on generating publicity surrounding National Water Safety Month, ways in which park members can communicate with the media and creative public relations suggestions members can use to promote their efforts.

Specifically, the PR Guide includes:

  • Tips on communicating with the media
  • Hints on creative public relations
  • Steps on how to write a press release
  • Actual press releases members can send to the local media
  • Details on when to distribute a press release
  • Radio PSA scripts you can send to local radio stations
  • Suggestions on developing informational fliers
  • Water-safety tips flier you can distribute to local churches, synagogues, schools and community centers
  • Be Water Aware and National Water Safety Month logos to put on your park's website that directs members to safety information on and
  • A Pool & Water Safety Activity Book (Available for purchase. See information below.)
  • Also, available for a small fee is the Be Water Aware Member Kit. Click here to learn more.

  • For tips, event ideas and free resources to use for your NWSM Events, visit

    The first step in getting this important event recognized is to ask each state`s Governor to proclaim it as such. Below are some examples of Gubernatorial Proclamations that WWA has received this year.

    Alabama Alaska Arizona
    Arkansas California Colorado
    Connecticut Delaware Florida
    Georgia Hawaii Idaho
    Illinois Indiana Iowa
    Kansas Kentucky Louisiana
    Maine Maryland Massachusetts
    Michigan Minnesota Mississippi
    Missouri Montana Nebraska
    Nevada New Hampshire New Jersey
    New Mexico New York North Carolina
    North Dakota Ohio Oklahoma
    Oregon Pennsylvania Rhode Island
    South Carolina South Dakota Tennessee
    Texas Utah Vermont
    Virginia Washington West Virginia
    Wisconsin Wyoming        

    WWA has created a customized Pool & Water Safety Activity Book for the use of its members. The book includes lots of fun activities like word searches, color by number, word games and more. Plus, it contains important safety messages that build water awareness in children and parents!

    Click cover page below to view a PDF of the activity pages:


    * WWA member price: .50 cents per book
    * Non member price: .80 cents per book

    Books may be ordered in quantities of 50 to 5,000.* Prices include shipping to the domestic United States. For shipping outside the domestic U.S., please contact Aleatha Ezra for a price quote.

    *Quantities above 5,000 may be fulfilled upon special request.
    Contact Aleatha Ezra for more details.

    Ready to order?

    Click here to download an order form or call Aleatha Ezra at
    +1 913-599-0300 or email

    To receive the Be Water Aware PR Guide, fill out the form below.
    First Name: City:
    Last Name: State:
    Company/Park Name: Postal Code/Zip:
    Contact Phone: E-mail Address:
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    Write the characters in the image above

    The Pool Safely campaign is a national public education effort by the Consumer Product Safety Commission to reduce child drownings and non-fatal submersions, and entrapments in swimming pools and spas. The World Waterpark Association is proud to be a supporter of the Pool and Spa Safety Act and the Pool Safely campaign. Make it your practice at waterparks to follow the simple steps that can save a life.

    Just adding one extra water safety step can make all the difference. The safest system is being alert at all times, knowing life-saving skills and having the right equipment (compliant drain covers, barriers, alarms and sensors). Add as many precautions as possible no matter how safe and responsible you already are.

    How do you Pool Safely? To learn more, visit, and follow Pool Safely on Twitter @poolsafely.