Be Water Aware
Crisis Communications
Celebrity Talent
Newsletters and Articles
The Wave Review
Marketing Committee
Press Room
Member Forum

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The World Waterpark Association in coordination with the WWA Marketing & Communications Committee have put together a selection of tips, tricks, tools and resources to help you improve and innovate your marketing and PR campaigns! From Article Archives to Forums highlighting peer interaction, you are guaranteed to find something new to contribute to your plan for the upcoming season.

Newsletters and Articles

This searchable archives of the world-renowned "World Waterpark Magazine" offers you insightful, timely articles on marketing, public relations, professional development and much more! Search by title, author or keyword and find what you are looking for today! Member login required.

Be Water Aware
The WWA has put together an easy-to-use, ready-made Be Water Aware Member Kit with important safety messages for you to use in your park and in your community.

The BWA Kit includes Public Service Announcements with Olympic athletes, Amanda Beard, Janet Evans, Rowdy Gaines, Jason Lezak & Mark Spitz!  Hear these athletes speak on the importance of adult supervision, life vests, learn to swim and other water safety messages. !
Splash Radio

WWA, in partnership with Clear Marketing Concepts, launched Splash Radio to offer members a high-quality, easy-to-use in-park radio system, as well as give parks an additional means to sell sponsorships and generate revenue. This product offers you the opportunity to puts thousands of dollars to your bottom line, plus your guests will love listening to it.

Celebrity Talent
Whether you've got a big special anniversary event planned or you're just looking for a new way to attract media attention, you might want to consider working with a celebrity for an in-park appearance. WWA, in partnership with PMG Aquatics, provides you with assistance in finding world-class swimming athletes like Janet Evans, Mark Spitz and others.
Wave Review Competition

The spotlight could be yours....

Gain the recognition you deserve for your facility's extraordinary efforts in marketing and PR! Be a winner in this prestigious competition!

Crisis Communications

Be it a drowning or near-drowning, don't wait until a tragic event occurs in your park to get ready to communicate with the local and national media, as well as to your superiors and colleagues. Gathered here are a collection of resources you can use to start your Crisis Communications plan. Be ready for the touch questions and know what you can do behind-the-scenes to best handle these difficult situations.

WWA Groups

The World Waterpark Association's newest member benefit,
WWA Waterpark groups on LinkedIn, is an online community for sharing and exchanging information. It allows members to discuss topics of importance with their peers from around the globe as easily as sending e-mail. Visit LinkedIn today and join the WWA Industry Forum to start sharing your questions and comments.

Marketing Committee

The WWA Marketing & Communications Committee is comprised of some of the leading industry professionals working in the field of marketing, PR, advertising and design. This group of dedicated members is always working on new ways to provide better resources to WWA members and the industry as a whole. To learn more about the Committee's goals and projects, email Committee Chair, Tom Bergman, mmoinc@gmail.com.

Press Room
Here you’ll find all the media materials, photographs and contact information you need to stay up-to-date on the recent projects and activities of the World Waterpark Association.