|
|
 |
 |
 |
|
 |
The WWA has partnered with Clear Marketing Concepts to offer WWA members a revenue-generation program for waterparks that focuses on in-park radio solutions as well as corporate sponsorship strategies. The goal is to help you (a) better monetize operations while (b) providing a professional, quality entertainment option for customers.
By having your own customizable in-park radio station, you will be able to increase advertising and sponsorship potential in your park. Splash Radio allows you to take a captive audience and tailor all your marketing messages to best reach your target market: Mom and families! This represents real value to your advertisers. Plus, your guests will enjoy hearing good music and fewer commercials and your staff will enjoy the variety that Splash Radio offers.
Click the Splash Radio logo below to be taken to the
Splash Radio information page. Look for the "Listen to the Splash Radio
Demo" link to listen to a sample.
|
|
Splash Radio Details:
- It's 100% customizable. Splash Radio allows you to carefully select your style of music. You could even supply your own music that is popular in your geographical area.
- Offers flexible product promotions. Splash Radio lets you pick the frequency and content of advertising messages. You can promote food products, daily specials or gift shop discounts throughout the day.
- Improves guest service. Splash Radio allows you to customize voiceover for special events like group picnics, corporate events, birthdays, etc., including thanking specific members of the party.
- Builds revenue. Splash Radio includes commercial inventory (more than 85 commercials per day) to be used as part of sponsorship packages to sell to local advertisers.
Splash Radio is available in two options:
Option 1:
- Splash Radio. Development of in-park radio station that features any type of music requested. Includes custom DJ messages, professional branding elements and production of commercials for sponsors. Includes computer with Neptune operating system.
- Revenue Strategy Development. Development of sponsorship proposals designed to help you generate additional revenue.
- Training. In depth training (via phone or web) on proposal presentation as well as target list development.
- Commercial inventory. Your park maintains 70% of inventory to be used as part of sponsorship packages. CMC will maintain 30% of inventory but will not approach or sell any local advertisers in your specific market.
- Support. CMC will maintain, monitor and support all Splash Radio systems via Internet connection. (Park must provide full- time, high-speed Internet connection.)
- INVESTMENT = $3,750* annually. Payment #1 ($1,875) payable upon order; Payment #2 ($1,875) due prior to installation. Price locked in at $3,750 annually for a minimum of four (4) years following purchase and is due prior to 12/31 each year. Initial agreement is for two years; one year agreements thereafter.
*$1,500 additionally annually for year-round locations.
Option 2:
- Splash Radio. Development of in-park radio station that features any type of music requested Includes custom DJ messages, professional branding elements and production of commercials for sponsors. Includes computer with Neptune operating system.
- Commercial inventory. Your park maintains 70% of inventory to be used as part of sponsorship packages. CMC will maintain 30% of inventory but will not approach or sell any local advertisers in your specific market.
- Support. CMC will maintain, monitor and support all Splash Radio systems via Internet connection. (Park must provide full- time, high-speed wired Internet connection.)
- INVESTMENT = $3,000* annually. Payment #1 ($1,500) payable upon order; Payment #2 ($1,500) due prior to installation. Price locked in at $3,000 annually for a minimum of four (4) years following purchase and is due prior to 12/31 each year. Initial agreement is for two years; one year agreements thereafter.
|
|
|
Splash Radio MUNI Details:
Splash Radio MUNI Was created to give municipal parks a
companion version of the full Splash Radio product at a price that is
specifically tailored to city budgets.
- Includes music of buyer's choice, DJ's and
commercials-just like a real radio station.
- The branding for all MUNI parks will be
Splash Radio.
- If desired, purchasing parks will maintain
10 percent of commercial inventory to be used as part of local sponsorship
packages, which is estimated to be 10-12 commercials per day.
- CMC will provide initial training for all
purchasing park personnel on how corporate sponsorship proposals should be
presented.
- CMC will maintain, monitor and support all
installed in-park radio systems via Internet connection.
- Ask about our exciting new "Live Message +" Option for Splash Radio MUNI. This new feature allows you to recognize special groups, birthday parties, create last-minute food/beverage promotions, etc. by using "live mentions" on your Splash Radio system with this add-on.
Pricing:
- One time only payment of $995 due upon
initial order
Or to learn more about Splash Radio, contact:
Brianna Clark
Product Manager
Clear Marketing Concepts
+1-903-287-0359
brianna@clearmarketingconcepts.com
or
Aleatha Ezra
Director of Park Member Development
+1-913-599-0300
aezra@waterparks.org
|
|
|
 |
 |
|
 |